Senior Marketing Executive, Women Segment (1-Year Contract)

Mediacorp Pte Ltd

Highlights

Media & Advertising 2 Years Diploma

Location

Singapore

Job description

JOB DESCRIPTION

 

Brand development & custodian

·         Primarily focusing on Style brand magazines

·         Develop a strong brand identity for the magazines

·         Increase the eyeballs for the magazines and built up their readership base

·         Align brand presence in collateral through various touch points

 

Advertising

·         Conceptualize & produce new advertising and branding campaigns

·         Develop an media plans across various multiple platforms (tv, radio, print, outdoor and digital)

 

Promotions

·         Tie-ups with clients and strategic partners for giveaways or brand-extension exercises.

·         Come up with interesting promotions ideas for the purpose of enhancing reader's brand experience

·         Logistic fulfillment of promotions

 

Social Media Marketing

·         Working with editorial to attract and engage following

·         Keeping abreast with social media scene and implementing best practices

 

Research

·         Organise, gather and analyze consumer information to formulate marketing strategies or enable better advertiser sell-through

 

Project Management for Ad-hoc activities

·         Conceptualize strategic brand events

·         Plan and execute the programme and logistics for the event.

 
 

Job Requirements

 

·         A Diploma/Degree Holder in Marketing

·         2 years of related experience in marketing or digital marketing

·         Must be social media savvy

·         A team player with excellent communication skills

·         Demonstrates initiative

Job Role

Marketing/Public Relations

Position Level

Senior Executive

Mediacorp Pte Ltd

Mediacorp is a Singapore-based media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, digital and out-of-home media. It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, Mediacorp has over 50 products and brands in four languages (English, Mandarin,...