Brand Communications Executive

BreadTalk Group Ltd


Hospitality|F&B Sales|Customer Services|Business Development 2 Years Bachelor's Degree

Job description


  • Possess good writing skills with key responsibilities for content development for both digital platforms and offline channels including but not limited to social media, press releases, newsletters, website and all types of marketing communication collaterals
  • Operationalize and execute all public relations activities from concept through end of campaign reporting. 
  • Develop and maintain good media and customer relations
  • Work with designated agencies to develop content that help to showcase the brand’s values
  • Assist in planning innovative campaigns to enhance the brand’s media presence and brand equity
  • Lead liaison with regional franchise marketing team to ensure alignment of brand positioning and message consistency

Experience & Requirement:
  • A degree holder in Marketing, Mass Communication, PR or related disciplines
  • Minimum 1 year of working experience
  • Good interpersonal, communication and presentation skills
  • Good command in both spoken and written English and Chinese (to liaise with Chinese speaking associates)

Job Role


Position Level

Junior Executive

BreadTalk Group Ltd

Founded in 2000, BreadTalk® Group Limited has rapidly expanded to become a distinctive household brand owner that has established its mark on the world stage with its bakery, restaurant and food atrium footprints. Its brand portfolio comprises BreadTalk®, Toast Box, Food Republic, Din Tai Fung, The Icing Room, Bread Society, RamenPlay, Thye Moh Chan and Carl’s Jr. in China. With...