Marketing Officer/Executive

  • BreadTalk Group Ltd
Hospitality|F&B 1 Year Bachelor's Degree
D14 Eunos, Geylang, Kembangan, Paya Lebar

Job Description


  • Responsible for driving key marketing campaigns and promotions, with guidance and supervision from Brand Manager, and General Manager
  • Responsible for planning and designing marketing campaigns for existing and new products portfolio
  • Increase profitability of the brand by building customer loyalty and market share across all categories
  • Monitor industry trends, measure effectiveness of marketing programs and strategies and make recommendations as required for improvements
  • Work with Operation and R&D to ensure new product price list are issued on a timely manner for outlets
  • Analyze market trends and competitors by tracking new products and market development
  • Work with external business partners and merchants to roll out rewards and privileges programmes
  • Providing administrative sales and marketing support
  • Filing and archiving of key Campaigns in hard and soft copies
  • Degree, preferably with at least 1 year of relevant experience in Retail Marketing
  • Entry level candidates with great marketing sense and good working attitude are welcome to apply
  • Strong communication skills and experiences in working with various stakeholders to manage projects and campaigns
  • Computer literacy and the ability to use MS Office (Word, Excel, Powerpoint etc)
  • Well versed in English and Chinese to translate marketing collaterals

Job Requirements


Job Role

Marketing/Public Relations

Position Level

Junior Executive