Brand Communications Executive

  • BreadTalk Group Ltd
Hospitality|F&B Sales|Customer Services|Business Development 2 Years Bachelor's Degree
D14 Eunos, Geylang, Kembangan, Paya Lebar

Job Description

JOB DESCRIPTION

  • Possess good writing skills with key responsibilities for content development for both digital platforms and offline channels including but not limited to social media, press releases, newsletters, website and all types of marketing communication collaterals
  • Operationalize and execute all public relations activities from concept through end of campaign reporting. 
  • Develop and maintain good media and customer relations
  • Work with designated agencies to develop content that help to showcase the brand’s values
  • Assist in planning innovative campaigns to enhance the brand’s media presence and brand equity
  • Lead liaison with regional franchise marketing team to ensure alignment of brand positioning and message consistency

Experience & Requirement:
  • A degree holder in Marketing, Mass Communication, PR or related disciplines
  • Minimum 1 year of working experience
  • Good interpersonal, communication and presentation skills
  • Good command in both spoken and written English and Chinese (to liaise with Chinese speaking associates)

Job Role

Advertising/Media

Position Level

Junior Executive