Marketing Executive

  • CapBridge Pte. Ltd.
Full Time Marketing|Public Relations 3 Years Bachelor's Degree
D01 Boat Quay, Cecil, Marina, People's Park,Havelock Road, Raffles Place, Suntec City

Job Description

Roles & Responsibilities

  • Create well thought out, data-backed strategic plans of action for both tactical campaigns and always-on content, and manage them end to end
  • Identify content opportunities and create impactful copy for all marketing purposes (social media, blog posts, advertising copy etc)
  • Develop and refine the customer journey map for email marketing to improve conversions across all stages of the funnel
  • Measure performance of digital marketing efforts using a variety of tools (such as Google Analytics, Salesforce) and optimise campaigns accordingly
  • Provide general communications support in areas such as PR, events, media monitoring and partnerships
  • Monitor trends and competitor activity to identify opportunities and gaps

Job Requirements

Requirements

  • Minimum 3 years of digital marketing experience in a fast-paced environment
  • Experience with financial services
  • Experience with analytics, CRM and CMS tools such as wordpress, mailchimp, adobe photoshop/indesign, salesforce
  • Strong verbal and written communication skills with an excellent command of English
  • Strong verbal communication skills in Mandarin
  • Ability to handle pressure and tight deadlines
  • Exposure to customer and market research
  • Proven analytical and problem-solving skills, paired with meticulous attention to detail
  • Has outstanding project management skills
  • Finance, business or marketing related degree, or equivalent professional qualification

Job Role

Marketing/Public Relations

Position Level

Junior Executive