Senior Marketing Executive, Women Segment (1-Year Contract)

  • Mediacorp Pte Ltd
  • Singapore
Media & Advertising 2 Years Diploma
D05 Buona Vista, Dover, Clementi New Town, Hong Leong Garden, Pasir Panjang, West Coast

Job Description

JOB DESCRIPTION

 

Brand development & custodian

·         Primarily focusing on Style brand magazines

·         Develop a strong brand identity for the magazines

·         Increase the eyeballs for the magazines and built up their readership base

·         Align brand presence in collateral through various touch points

 

Advertising

·         Conceptualize & produce new advertising and branding campaigns

·         Develop an media plans across various multiple platforms (tv, radio, print, outdoor and digital)

 

Promotions

·         Tie-ups with clients and strategic partners for giveaways or brand-extension exercises.

·         Come up with interesting promotions ideas for the purpose of enhancing reader's brand experience

·         Logistic fulfillment of promotions

 

Social Media Marketing

·         Working with editorial to attract and engage following

·         Keeping abreast with social media scene and implementing best practices

 

Research

·         Organise, gather and analyze consumer information to formulate marketing strategies or enable better advertiser sell-through

 

Project Management for Ad-hoc activities

·         Conceptualize strategic brand events

·         Plan and execute the programme and logistics for the event.

 
 

Job Requirements

 

·         A Diploma/Degree Holder in Marketing

·         2 years of related experience in marketing or digital marketing

·         Must be social media savvy

·         A team player with excellent communication skills

·         Demonstrates initiative

Job Role

Marketing/Public Relations

Position Level

Senior Executive