Campaign Manager

  • HL Assurance Pte Ltd
  • Singapore
Marketing|Public Relations 3 Years Bachelor's Degree
D02 Anson Road, Chinatown, Neil Road, Raffles Place, Shenton Way, Tanjong Pagar

Job Description

  Reporting to the Head of Sales & Marketing, you shall be responsible to:

  • Develop upselling and cross-selling database marketing campaigns to increase and maximize customers' value through conversion, retention and upgrade via channels such as telemarketing, email and direct mail marketing
  • Work independently and manage campaigns from conceptualization to development ensuring campaign goals are being met
  • Ability to manage th segmentation of leads and product sequencing planning with the marketing mechanics for each campaign to be executed
  • Manage campaign budget with expenses management and forecasting
  • Work effectively with external and internal stakeholders to ensure smooth operations of the campaigns
  • Constantly perform market research and competitors' analysis to better enhance the products and improve on our channels of communication
  • Assist in updating and preparing te marketing papers, management, sales, budget and ad-hoc reports

Job Requirements

  • Bachelor in Marketing, Business Management/ Studies or related discipline with General Insurance certifications
  • At least 3-5 years of experience in Sales & Marketing related role preferably in the direct general insurance industry
  • Excellent communication, problem-solving, presentation, follow-up and interpersonal skills
  • Possesses strong analytical and critical thinking skills, combined with strategic business focus and vision
  • Proficient in MS Office applications (Outlook, Excel, Powerpoint, Words)
  • Ability to operate independently and effectively manage multiple campaigns within tight timelines
  • Innovative, resourceful, passionate, dedicated and self-motivated



Other Information and Benefits

5-day work week (Mon - Fri, 9 am - 6pm) Walking distance from Tanjong Pagar MRT Attractive remuneration package, variable performance bonus, annual leave entitlement, outpatient and dental benefits, group hospitalization and surgical, personal accident and term life insurance, etc.

Job Role

Marketing/Public Relations

Position Level

Senior Executive