Marketing Executive

  • RPAT Pte Ltd
Full Time Marketing|Public Relations Media & Advertising 1 Year Diploma $2500-$2999
D02 Anson Road, Chinatown, Neil Road, Raffles Place, Shenton Way, Tanjong Pagar

Job Description

We are looking for a talented Marketing Executive to undertake marketing projects for the benefit of our company. You will organize creative campaigns and promotional events (online and offline) that can make a difference for our company’s success according to trends and customer requirements.

The ideal candidate will be passionate for the “art” of marketing and will have an abundance of ideas for building efficient strategies. He/she must bring forth a strong arsenal of techniques and methods to promote our products, services and public image.

The goal is to reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth.

Responsibilities

  • Planning, developing and implementing effective marketing communication campaigns
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Conceive and develop efficient and intuitive marketing strategies
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
  • Initiate and control surveys to assess customer requirements and dedication
  • Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
  • Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
  • Monitor progress of campaigns using various metrics and submit reports of performance
  • Collaborate with managers in preparing budgets and monitoring expenses
  • Identify trends and insights, and optimize spend and performance based on the insights

Job Requirements

Requirements

  • Proven experience as marketing executive or similar role
  • Good understanding of market research techniques, data analysis and statistics methods
  • Thorough knowledge of strategic planning principles and marketing best practices
  • Proficient in MS Office and marketing software (e.g. CRM)
  • Familiarity with social media and web analytics (e.g. WebTrends)
  • Excellent communication and people skills
  • Strong organizational and time-management abilities, Creativity and commercial awareness
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Job Role

Marketing/Public Relations

Position Level

Junior Executive