Erajaya Swasembada Pte Ltd Erajaya Swasembada Pte Ltd is a subsidiary of Erajaya that collaborates with SingTel to sell, distribute, and market SingTel products in Singapore. We deliver a better lifestyle through our best services in telecommunication devices retail and distribution. Erajaya also manages Urban Republic, an established electronics retailer launched in Singapore in September 2021 Vision Providing mobile products and solutions to improve quality and lifestyle. Mission To be a leading company in the distribution sector that has direct access to consumers and retailers in an integrated manner, which provides a complete range of mobile products and solutions. Corporate core values are: - Integrity - Dynamic and Innovative - Respect for Others - Customer Orientation - Unlimited Learning